Project 1 Ascension Cave Suites

Ascension Cave Suites, located in Göreme, Cappadocia, was unable to utilize its true potential despite having open sales channels, due to a lack of a proper pricing strategy, channel optimization, and demand management.

Ascension Cave Suites – Revenue Reset & OTA Performance GrowthAscension Cave
Suites

Rapid increase in high value non refundable bookings in a short period of time.

More balanced filling structure

Sustainable OTA performance

Initial State

✔ OTA sales are irregular.

✔ Price positioning is unclear.

✔ Uncontrolled campaign strategy

✔The supplementary income sales organization is weak.

✔ The revenue potential is not being fully utilized.

Actions taken by Kura Consulting

✔ A dynamic pricing ladder system has been established.

✔ Booking.com extranet optimization has been completed.

✔ A conversion enhancing campaign architecture was created.

✔ A non refundable sales policy has been established.

✔ Ranking and visibility management have been activated.

STRATEGIES IMPLEMENTED

1️- Extranet Wizardry (OTA Management) • Booking.com extranet restructured
• The price ladder has been optimized.
• The campaign and Genius strategy have been revised.
• Market based price segmentation was performed.

2️- Demand Analysis & Channel Optimization
• Early booking strategy using Booking Window analysis.
• Country based sales optimization
• Dynamic pricing algorithm setup

3️- Income Maximization
• ADR focused sales approach
• Optimum pricing policy instead of minimum price policy
• Price discipline enhances brand perception.

RESULTS (SUMMARY)

Average Daily Price (ADR)
• February 2025: ~€92
• September 2025: ~€183
Approximately 100% increase in ADR.