{"id":1663,"date":"2019-04-01T10:28:32","date_gmt":"2019-04-01T10:28:32","guid":{"rendered":"http:\/\/avantage.bold-themes.com\/business\/?page_id=1663"},"modified":"2026-03-19T04:05:53","modified_gmt":"2026-03-19T01:05:53","slug":"project-1-ascension-cave-suites","status":"publish","type":"page","link":"https:\/\/www.kuramanagement.com\/en\/project-1-ascension-cave-suites\/","title":{"rendered":"Project 1 Ascension Cave Suites"},"content":{"rendered":"

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Ascension Cave Suites \u2013 Revenue Reset & OTA Performance Growth<\/span>Ascension Cave<\/u>

\nSuites<\/b><\/span><\/span><\/h2>
Ascension Cave Suites, located in G\u00f6reme, Cappadocia, was unable to utilize its true potential despite having open sales channels, due to a lack of a proper pricing strategy, channel optimization, and demand management.<\/div><\/header>
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\"cave<\/span><\/div>
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Rapid increase in high value non refundable bookings in a short period of time.<\/span><\/div><\/div>
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More balanced filling structure<\/span><\/div><\/div>
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Sustainable OTA performance<\/span><\/div><\/div>
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Initial State<\/span><\/span><\/span>
<\/strong>
\u2714 OTA sales are irregular.<\/span><\/span><\/span><\/p>\n

\u2714 Price positioning is unclear.<\/span><\/span><\/span><\/p>\n

\u2714 Uncontrolled campaign strategy<\/span><\/span><\/span><\/p>\n

\u2714The supplementary income sales organization is weak.<\/span><\/span><\/span><\/p>\n

\u2714 The revenue potential is not being fully utilized.<\/p>\n

\u00a0<\/p>\n

Actions taken by Kura Consulting<\/span><\/span><\/span><\/strong><\/p>\n

\u2714 A dynamic pricing ladder system has been established.<\/span><\/span><\/span><\/p>\n

\u2714 Booking.com extranet optimization has been completed.<\/span><\/span><\/span><\/p>\n

\u2714 A conversion enhancing campaign architecture was created.<\/span><\/span><\/span><\/p>\n

\u2714 A non refundable sales policy has been established.<\/span><\/span><\/span><\/p>\n

\u2714 Ranking and visibility management have been activated.<\/span><\/span><\/span><\/p>\n

\n<\/div>

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STRATEGIES IMPLEMENTED<\/span><\/span><\/span><\/strong><\/p>\n

1\ufe0f-\u00a0Extranet Wizardry (OTA Management) \u2022 Booking.com extranet restructured<\/span><\/span><\/span>
\u2022 The price ladder has been optimized.<\/span><\/span><\/span>
\u2022 The campaign and Genius strategy have been revised.<\/span><\/span><\/span>
\u2022\u00a0Market based price segmentation was performed.<\/span><\/span><\/span><\/p>\n

2\ufe0f- Demand Analysis & Channel Optimization<\/span><\/span><\/span>
\u2022 Early booking strategy using Booking Window analysis.<\/span><\/span><\/span>
\u2022\u00a0Country based sales optimization<\/span><\/span><\/span>
\u2022 Dynamic pricing algorithm setup<\/span><\/span><\/span><\/p>\n

3\ufe0f- Income Maximization<\/span><\/span><\/span>
\u2022\u00a0ADR focused sales approach<\/span><\/span><\/span>
\u2022 Optimum pricing policy instead of minimum price policy<\/span><\/span><\/span>
\u2022 Price discipline enhances brand perception.<\/span><\/span><\/span><\/p>\n

RESULTS (SUMMARY)<\/span><\/span><\/span><\/p>\n

Average Daily Price (ADR)<\/span><\/span><\/span>
\u2022 February 2025: ~\u20ac92<\/span><\/span><\/span>
\u2022\u00a0September 2025: ~\u20ac183<\/span><\/span><\/span>
Approximately 100% increase in ADR.<\/span><\/span><\/span><\/p>\n

\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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RESULTS (SUMMARY)<\/span>Average Daily Price<\/b>

\nFebruary 2025: ~\u20ac92

\nSeptember 2025: ~\u20ac183<\/u>

\nApproximately 100% increase in ADR.<\/b><\/span><\/span><\/h4><\/header><\/div><\/div><\/div>
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Ascension Cave Suites, located in G\u00f6reme, Cappadocia, was unable to utilize its true potential despite having open sales channels, due to a lack of a proper pricing strategy, channel optimization, and demand management.<\/p>\n","protected":false},"author":2,"featured_media":2538,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1663","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kuramanagement.com\/en\/wp-json\/wp\/v2\/pages\/1663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kuramanagement.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.kuramanagement.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.kuramanagement.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kuramanagement.com\/en\/wp-json\/wp\/v2\/comments?post=1663"}],"version-history":[{"count":0,"href":"https:\/\/www.kuramanagement.com\/en\/wp-json\/wp\/v2\/pages\/1663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kuramanagement.com\/en\/wp-json\/wp\/v2\/media\/2538"}],"wp:attachment":[{"href":"https:\/\/www.kuramanagement.com\/en\/wp-json\/wp\/v2\/media?parent=1663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}